Brand Management

For over 65 year we have been bringing international premium brands to the Irish market with the objective of growing their market share, profitably. This is achieved through our core business functions of sales and distribution, fully support with in house marketing, Customer Support, Technical Aftersales & Service and Merchandising. In Ireland business partnerships are built on relationships, ours have stood the test of time. We have long established relationships, not just with our customers, but with our Brands, Irish agencies, and local business groups.

We are continuously refining and adjusting our purchasing and goods in process to ensure timely and cost-effective product delivery to Origo, no more so than in the last 2 years. Origo Brexit strategy began in Dec 2018, with a series of planning meetings to map out multiple scenarios that we believed Brexit presented. We identified the implications for the different business units and highlighted actions that were needed to respond to those circumstances. Brand Management in Origo is a full 360 process, from sourcing, selling, distribution, sales to the product sell out in store.

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